Use the right push notification strategies to increase your brand awareness, engagement, and sales. Learn how to create effective push notifications.
Did you know that a good push notification strategy can boost engagement rates up to 88%? Another study also says it increases retention by 26% in just a month. Moreover, mobile push notifications are twice as effective than email. After all, your customers have their smartphone with them all the time, giving you the chance to offer the right deals at the right time.
Push notifications are pop-up alerts on mobile devices. You can send it at any time, and mobile users don’t need to open or use the app to receive them. It reaches existing customers who will likely click on your deals and interested users who have installed your app or subscribed to your mobile push notifications. Overall, it provides convenience and value by offering users alerts on the latest news updates, delivery status, or even flight check-in information.
For businesses, push notifications provide better local area marketing as brands use them to communicate with customers directly. Now that businesses will use 2021 to recover from the business loss from last year, Australian businesses will use push notifications to reach more of the right customers. With mobile push notifications, businesses can target the right users, engage new customers, re-engage inactive customers, improve customer care, and increase sales, among others.
As more stores reopen with care, push notifications will give businesses an extra boost to reach out to customers. To help you out, here are push notification strategies that will help you leverage mobile alerts.
1. Push limited-time offers.
Encourage your current and new customers to engage by offering limited-time offers. Limited time promos drive conversions because consumers feel the urgency to try your product or service at a special price. To create limited deals, see what offers or rewards would appeal the most to your users. You may also test different offers to see which type of deal engages your customers the most.
For example, a grocery can run a limited sales deal on selected fruits and vegetables that are currently in season. The store can alert customers via push notification using a local area marketing and promotions platform like Imfree. With Imfree, you can not only create deals and loyalty programs but also alert your customers as soon as the deals start. This gives you the best chance that current and new customers are aware of your current ongoing promos.
Lastly, make sure that your limited-time offers have attractive visuals to grab customers’ attention and a clear call-to-action (CTA) to make them engage with and redeem your deals.
2. Write effective copy.
A clear and enticing copy plus a great offer will capture your customers’ attention. However, writing a copy for push notification is easier said than done. After all, you only have a limited number of characters to capture your customers’ attention.
Make your push notification copies more actionable and engaging for customers with these best practices:
- Be clear and concise
Push notifications should let customers clearly know what you’re offering and how they can get it, so they can engage with your alerts.
- Be witty
Adding a little humour or playfulness to your copy, as long as appropriate, will definitely capture customers’ attention and make them remember you.
- Tap on empathy
Connect with your customers by sending a touching message. For example, a cafe can send a Mother’s Day promo alert with a heartwarming message for all mothers.
Keep these best practices in mind and see which one engages your customers the most.
3. Send alerts at the right time.
Unfortunately, 63 percent of marketers send push notifications during the wrong time. As a result, many customers don’t open push notifications. Time is an important factor that businesses should consider when sending push notifications. Otherwise, you can’t maximise its potential.
There’s no specific hour that gives the best engagement for push notifications, but ideally, you want to send notifications during the day when customers are awake and active. Groceries, restaurants, and food stores can take advantage of the few hours before lunch to promote their deals. After all, that’s when most households buy or prepare their meals for the day. Study your customers’ behaviours and see which times would be the best time when they would need your product.
For example, a bakery may want to promote a limited lunch discount on the same day. With this, it’s best to send the push notification around 9 a.m. just before lunch to alert customers beforehand and get them ready to go to your store for the offer.
With Imfree, you can easily create and send push notifications of your latest promotions. You don’t need to be a digital marketing expert, because it only takes a few taps to create and send your offers successfully.
4. Test the best content and call-to-action.
All online marketing strategies consider testing their campaigns to find out the best campaign that converts the most. That is the same with push notifications. Observe how customers react to different types of offers, copies, or CTAs. Check which type of offer gives the most conversions and which copy or CTA has the most clicks.
For example, compare if a discount or a digital loyalty reward works well with your customer. You can also test using different CTAs such as “Get now” or “Give me now.” It’s also better to test one element per campaign. After testing all the different elements, you can now narrow down what kind of content works best for your customers when using push notifications.
5. Analyse your performance.
Lastly, when testing push notifications, you need to analyse the results of your campaigns and check how well these alerts helped your promotions. With Imfree, you can easily view relevant metrics such as views, clicks, and sales to see which promotions performed best. These insights will help you know how to create good notifications that will engage customers once they see your alerts. These data will also help you push future offers that cater more to your customers.
To gain an all-in-one platform for promotions, rewards, and customer notifications, join Imfree for free by simply registering at imfree.com, setting up your online store, and promoting and notifying special offers to customers near you.
Leverage mobile push notifications
Using these push notification strategies will increase your engagement with current and new customers. Moreover, as more businesses try to recover from the pandemic’s impact, push notifications will serve as the direct communication of stores to customers for updates, promos, and other communications. From retail stores to groceries, push notifications are a flexible marketing tool that can be applied in any business and industry, as long as you use the right strategies.
Sign up to Imfree today to leverage your in-app notifications right on your smartphone.