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How to Influence Engagement through Real Time In-App Customer Push Notifications
Keeping customers engaged and coming back for more The e-commerce industry is thriving like never before, with online purchases increasing as consumers crave for fast and personalised user experience. Along with this booming industry comes a great supply of e-commerce...
Australia’s new normal: Buying local, sustainable products
Retailers, stores get creative on local area marketing The trend in buying Australian-made items from locally-owned and socially-responsible retailers and brands has increased over the past years. A 2019 Roy Morgan consumer research showed 80% of Australians prefer...
How COVID-19 is changing Australians’ consumption behaviour
Local area marketing becoming a must among brands and retailersAs in most parts of the world, daily life for Australians has changed in ways that are unthinkable several months ago. While the consumption behaviour of Australians has already been evolving at great...
Trends Forcing Businesses to Rethink Digital Loyalty Programs
Aligning customer loyalty strategy with today’s digital trends Customer loyalty is becoming a digital experience now more than ever before. A 2019 study conducted by the Harvard Business Review showed the majority of its respondents say digital and omnichannel access...
The New Normal of Connecting with Your Most Loyal Customers
Making the most of your digital loyalty program in the time of pandemic Social distancing brought by the COVID-19 pandemic may have created a physical gap between businesses and their customers but it has also connected them in new ways. As the pandemic forces...
Keeping Customers Engaged in the Age of a Pandemic
As personal interaction remains minimized, the time to optimize businesses’ online engagement is upon us The unprecedented instantaneous economic challenges brought by the Covid-19 pandemic has wreaked havoc on businesses on a global scale. To keep doors open,...
Maleny IGA revitalises community with Imfree
Connect your local businesses with local customers.Maleny IGA is renowned for helping the community by supporting Local Groups and Local Suppliers. And their partnership with Imfree, a local area marketing and promotions platform, has helped Maleny IGA to innovate...
National Retail Association emphasises innovation in retail with Imfree Partnership
The National Retail Association (NRA) announced a partnership with Imfree, the first ‘PhyGital’ platform that connects local customers to bricks and mortar stores through a simple mobile app. “With so many small businesses and retailers doing it tough, Imfree is...
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