Keeping customers engaged and coming back for more
The e-commerce industry is thriving like never before, with online purchases increasing as consumers crave for fast and personalised user experience. Along with this booming industry comes a great supply of e-commerce sites and mobile apps, making it challenging for retailers to keep their customers engaged and coming back for more.
Latest data from Statista showed there are an estimated 12 million to 24 million e-commerce sites across the globe, with more and more being created every single day. With this great supply, retailers have to be strategic when it comes to their digital marketing strategy. Studies showed that a localised, hyper-contextual and hyper-targeted online marketing is the most effective approach nowadays, and the best campaigns often use in-app customer push notification. Here are some things to consider when you are developing your in-app customer push notification strategy:
Know how and when to engage
The first thing retailers should know before they implement an in-app customer push notification strategy is how and when to engage their target market. For example, it would be more effective for a cafe owner in Brisbane to send in-app customer push notification messages about its promos to nearby workers at 7 am from Monday to Friday before they start their jobs. Retailers and business owners should know beforehand if they are looking for transactions daily or every season. This will depend on their target market’s life cycle. For an appliance store owner, customers will likely make one or two large purchases at one time and come back several months later. An appliance store owner will want to engage with its customers in a different way than a local shop that sells clothes.
Set a compelling tone
Aside from right timing, setting a relevant tone is also important when creating an in-app customer push notification strategy. Customers nowadays want to transact with businesses that understand them. This is why it is important to use a language that is compelling and easy to understand. Businesses should be thoughtful in their approach by sending relevant messages to their target niche. This is why segmenting one’s audience is important. For instance, sending welcome messages to customers in new areas only. Retailers can get more personal as their customers come back for more purchases. When retailers have items on sale, sending out notifications to those customers who previously bought those items is a good idea and has been proven to be an effective strategy.
Test and try again
Right timing and relevant messaging are important ingredients to a successful in-app customer push notification strategy. But for a business owner who is just starting to implement a digital marketing strategy, things might not work as perfectly as planned the first time around. This is why using a local area marketing platform will be a smart move for those who are thinking of starting or revamping their strategies, as they can effectively track customer metrics and tell what is and is not working. When something does not work, such platforms can help identify the problem, test new ideas, and improve results.
Connecting with the right customers at the right time through an effective localised digital marketing strategy is worth every retailer’s time and effort. With the right approach, retailers can keep their customers happy and turn to their products or services instead of switching to a competitor’s offerings. Start creating a more relevant local area marketing strategy for your customers by signing up for free in this link.