The 5 Best Mobile Push Notification Strategies to Engage Customers

The 5 Best Mobile Push Notification Strategies to Engage Customers

Use the right push notification strategies to increase your brand awareness, engagement, and sales. Learn how to create effective push notifications. Did you know that a good push notification strategy can boost engagement rates up to 88%? Another study also says it...
Tips to Create Timely and Relevant Hyper Contextual Promotions

Tips to Create Timely and Relevant Hyper Contextual Promotions

Learn how to send the right campaigns at the right times to the right people. As Australian businesses re-open and recover from the lockdown, the challenge now is to find ways to engage current and new customers and capitalise on opportunities to find new ones. For...
How to Create Hyper Contextual Promotions that Convert

How to Create Hyper Contextual Promotions that Convert

Maximize local area marketing campaigns to increase store transactions and sales. As Australia lifts most of the restrictions for its states, the country is transitioning to the new normal. As more businesses reopen and more people are mobile again, local stores can...
Australia’s new normal: Buying local, sustainable products

Australia’s new normal: Buying local, sustainable products

Retailers, stores get creative on local area marketing The trend in buying Australian-made items from locally-owned and socially-responsible retailers and brands has increased over the past years. A 2019 Roy Morgan consumer research showed 80% of Australians prefer...
How COVID-19 is changing Australians’ consumption behaviour

How COVID-19 is changing Australians’ consumption behaviour

Local area marketing becoming a must among brands and retailers As in most parts of the world, daily life for Australians has changed in ways that are unthinkable several months ago. While the consumption behaviour of Australians has already been evolving at great...