How to Create Hyper Contextual Promotions that Convert

How to Create Hyper Contextual Promotions that Convert

Maximize local area marketing campaigns to increase store transactions and sales. As Australia lifts most of the restrictions for its states, the country is transitioning to the new normal. As more businesses reopen and more people are mobile again, local stores can...
Australia’s new normal: Buying local, sustainable products

Australia’s new normal: Buying local, sustainable products

Retailers, stores get creative on local area marketing The trend in buying Australian-made items from locally-owned and socially-responsible retailers and brands has increased over the past years. A 2019 Roy Morgan consumer research showed 80% of Australians prefer...
How COVID-19 is changing Australians’ consumption behaviour

How COVID-19 is changing Australians’ consumption behaviour

Local area marketing becoming a must among brands and retailers As in most parts of the world, daily life for Australians has changed in ways that are unthinkable several months ago. While the consumption behaviour of Australians has already been evolving at great...
Trends Forcing Businesses to Rethink Digital Loyalty Programs

Trends Forcing Businesses to Rethink Digital Loyalty Programs

Aligning customer loyalty strategy with today’s digital trends Customer loyalty is becoming a digital experience now more than ever before. A 2019 study conducted by the Harvard Business Review showed the majority of its respondents say digital and omnichannel access...